media planning — Marketoonist | Tom Fishburne


Marketers often think of their communication plan as three distinct types of media: Paid (buying ads), Owned (creating branded content), and Earned (social and word of mouth) Media. This P.O.E.M. model can be a handy way to think about marketing. But in practice, there are increasingly blurred lines between Paid, Owned, and Earned Media. And…

via media planning — Marketoonist | Tom Fishburne


Über Manfred Münzl

Digital Immigrant & Amateur-Blogger Working in automation and interested in Digital Transformation, Industry 4.0 Hobby-Photographer, Landscape, Nature, Travel.

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