Daily Archives: August 15, 2016


media planning — Marketoonist | Tom Fishburne

Marketers often think of their communication plan as three distinct types of media: Paid (buying ads), Owned (creating branded content), and Earned (social and word of mouth) Media. This P.O.E.M. model can be a handy way to think about marketing. But in practice, there are increasingly blurred lines between Paid, […]