media planning — Marketoonist | Tom Fishburne


Marketers often think of their communication plan as three distinct types of media: Paid (buying ads), Owned (creating branded content), and Earned (social and word of mouth) Media. This P.O.E.M. model can be a handy way to think about marketing. But in practice, there are increasingly blurred lines between Paid, Owned, and Earned Media. And…

via media planning — Marketoonist | Tom Fishburne


About Manfred Münzl

Digital Immigrant and Blog beginner.
Working in automation and interested in Digital Transformation, Industry 4.0
Hobby-Photographer, Landscape, Nature, Travel.

Leave a comment

Your email address will not be published. Required fields are marked *

*